NEW YORK KIDS: Mini-mes are hitting Latest York City.

Trade show operator IGECO USA, the American branch of Deutsche Messe AG and Italian Exhibition Group, or IEG, has announced that it’s going to host the seminal edition of the Children’s Show, a kidswear trade fair to be held in Manhattan on Feb. 11 and 12 next 12 months.

Comprising about 60 exhibitors hailing from different countries and covering childrenswear across the spectrum, from clothing aimed toward infants to toddlers and teenagers, the trade show will probably be flanked by talks and fashion shows.

In accordance with market research company Statista the youngsters’s apparel market is to hit revenues of $267.5 billion in 2023, largely driven by the U.S., which represents almost 20 percent of the business. The market is predicted to extend at a compound annual growth rate of two.46 percent until 2027.

“The show is geared at showcasing all different iterations of kids’s fashion with a wealthy offering that may encompass also lifestyle and maternity products, each adjoining categories available in the very best [kidswear] concept stores,” said show director Virginia Zingone, who hails from the Zingone children’s wear family company that she helped propel to international visibility.

Italian kidswear brands collaborating within the trade shoe were chosen by Ente Moda Italia, the Florence, Italy-based organization spearheaded by the Florence Center for Italian Fashion and by Sistema Moda Italia geared at promoting the international visibility of Italian brands on global markets.

“Today wholesale…has fundamental importance for small-and-medium-sized Italian fashion corporations. To this end, trade shows and exhibitions are essential tools to effectively penetrate into an interesting but in addition complex market, similar to the U.S.,” added Alberto Scaccioni, chief executive officer of Ente Moda Italia.

IGECO USA didn’t disclose the precise location on the town but anticipated that the trade show will include recycled and reusable décor and has forged ties with local partners on the fair’s logistics.

Its organizers have a longstanding track record in trade fair management. Deutsche Messe was established in 1947 and organizes around 150 trade shows annually, while Italian Exhibition Group, listed on the Milan bourse, is the entity behind the Vicenza Oro jewelry trade fair, amongst others.