Sézane, the apparel that began in Paris in 2013, has teamed with Farm Rio, the Brazilian fashion and lifestyle brand, on a collaboration. The gathering launches Sunday.

The gathering can be comprised of 40 pieces codesigned by the 2 brands using eco-friendly materials. With an emphasis on prints, the road consists of playful dresses, rompers and matching separates. The tropical prints may also be found on a series of pieces from Sézane’s menswear brand, Octobre Editions.

The gathering launches on the heels of Sézane’s limited-edition line with the Recent York brand Sea, which sold out in 24 hours.

The brand new collaboration is an element of a series of initiatives Sézane, a Parisian B-Corp certified brand, is launching to have fun its tenth anniversary, including opening several pop-ups globally and introducing a homeware collection.

“Katia [Barros, founder of Farm Rio] and I had a right away connection once we met in Rio, and the collaboration was born once we realized we shared the identical passion for creative and timeless pieces in surprising color palettes and fun prints,” said Morgane Sézalory, founding father of Sézane. “The gathering has the proper mixture of each brands’ aesthetic, featuring popular cuts from each in amazing latest prints, just like the Paris Ami Prio where tropical fruits meet croissants.”

She added that Sézane enjoys collaborating with brands that share the identical values, “so Farm Rio made complete sense, as we share the identical inspiration and essential life values.”

The gathering, which retails from $65 for a T-shirt or swimwear to $300 for a dress, can be available on sezane.com and farmrio.com and in select stores from each brands. The common retail price is $160.

The collaboration is for one season.

Asked why they decided to collaborate, Barros told WWD, “Farm Rio and Sézane share a joy of living — called ‘borogodo’ in Brazil and ‘je ne sais quoi’ in French, but hold the identical meaning. The 2 brands got here together to bring two iconic cities to life through clothes, through each daring, colourful prints and unpretentious elegance.”

Barros added that collaborations allow them to create something totally latest — “merging Farm Rio with one other brand with a purpose to create something unique and special. Additionally it is a chance to try latest products, categories, aesthetics and test latest possibilities for the brand.”

The gathering was produced in Bulgaria, Poland, Portugal, Morocco, France and India.

In describing the design process, Barros said, “We wanted the proper balance between each cities — a timeless style from France mixed with tropical prints from Brazil. We worked to collectively find shapes, prints and styles that might each fit best and look fabulous, and created the pieces you see in the ultimate collection.”

Meanwhile, Sézane has been busy expanding its retail presence. The brand opened a yr long pop-up at Brentwood County Mart in Los Angeles on May 19 and can be opening its next pop-up in Boston on June 9. At present it has 11 everlasting stores throughout France, in addition to in London, Recent York and San Francisco. The brand’s homeware collection, called Les Composantes, was recently launched and includes cushions, quilts, tableware, vases, espresso cups, stationary, lamps and candles.

As reported, Farm Rio launched a U.S. e-commerce site in 2019, followed by the opening of its first U.S. brick-and-mortar store in Manhattan’s SoHo. Summer pop-ups were next, in addition to two additional stores within the Aventura Mall in Miami and Venice in Los Angeles. One other unit on Melrose Avenue in L.A. is scheduled to open within the second half of 2023, in addition to shops-in-shop at Bloomingdale’s. The brand can also be available at such stores as Neiman Marcus, Saks Fifth Avenue and Nordstrom.

As noted, the brand took over Rinascente in Milan this spring, with similar outposts of various sizes in all of the retailer’s nine units across Italy, including two locations in Rome and people in Florence and Turin. This adds to the brand’s expansion plans in London and Paris, where it goals to open its first flagship store by the tip of the yr.