Sézane has unveiled a pop-up store on the Brentwood Country Mart in Santa Monica, California, opening Friday.
Tapping Laura Brown to cohost the occasion, the likes of Sofia Richie, Ava Phillipe, Lake Bell, Natasha Lyonne, Cara Santana and Lily Rabe got here out for a gap event on Wednesday evening. Guests enjoyed sparkling rosé and French wines as DJ Mia Morretti played tunes. Richie and Bell took home the green striped Kyam sweater, in response to the brand.
It’s not the primary time the French label has opened a short lived location in L.A. The brand — known for its vintage-inspired contemporary designs — tested out Platform in Culver City last 12 months, attracting a line across the store on Day One before closing doors. Brand founder Morgane Sézalory is now giving Brentwood a shot.
Launched in 2013, Sézalory turned her eBay vintage account right into a direct-to-consumer fashion brand before opening her first store in 2015 on Rue Saint Fiacre in Paris’ second arrondissement. A 12 months later got here its U.S. location, the North American flagship in Latest York, followed by a store in San Francisco in 2022 (which began as a pop-up but became a everlasting spot in December).
With eight locations in France — including Lille, Aix-en-Provence and Bordeaux — and one in London, Sézane operates a complete of 11 stores.
Together with the Brentwood Country Mart, the brand is currently hosting pop-ups in Europe in Vienna, Brussels and Amsterdam.
The Brentwood Country Mart location is at 225 twenty sixth Street in Santa Monica. Opening hours are 10 a.m. to six p.m. Monday through Saturday.
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