Sharon Chuter is leaving the highest slot Uoma Beauty, the brand she founded in 2019.

Chuter, a seasoned entrepreneur who has also founded the Pull Up for Change initiative, alongside the Make It Black campaign, is stepping away from day-to-day operations at Uoma. She has relinquished her chief executive officer title, in addition to her board seat.

She first announced the move on Instagram this week, together with her post reading, “I actually have left the role of CEO and in addition from the board of directors. I’m excited to have the opportunity to focus all my energies on creative endeavors — product development, campaigns and plenty of more exciting projects inside and in addition outside Uoma beauty.

“Although I’m stepping away from my role as CEO and board member, my vision for Uoma and its mission stays dear to my heart. I remain a shareholder and can proceed as an industry-leading product and artistic visionary for the brand,” Chuter told WWD via email. “I actually have enjoyed every second of the last five years on the operating seat and it’s been the enjoyment and privilege of my life to observe what must have been an ‘impossibility’ take flight and reach the heights it has.”

Cyndi Isgrig, the previous president of Dermstore, is serving as interim CEO.

Uoma debuted in 2019 with greater than 100 stock keeping units. The next 12 months, after the murder of George Floyd, Chuter kicked off Pull Up for Change, an initiative calling for beauty corporations to release the demographic and racial breakdowns of their workforces. Since then, Uoma has debuted a mass market sister brand at Walmart, and headed to QVC earlier this 12 months.

“Sharon’s historic work as CEO at Uoma Beauty has been a large breakthrough for inclusivity in beauty. We’re thrilled to support Uoma Beauty on this next stage to proceed the attractive rebel Sharon began in 2019 to spread a message of unabashed self-love, empowerment and self-expression,” said Kendra Bracken-Ferguson, Uoma’s board director, in an announcement.

Added the corporate, “Through the inspiring leadership of founder and CEO Sharon Chuter, Uoma Beauty has made beauty industry history. Her daring, modern and inclusive approach to high-quality products stays at the center of all the things we do.”