Fashion Month continues with Shein’s second annual hybrid fashion show. 

This time, the Chinese fast-fashion company is hosting its show — dubbed “Rock the Runway: Shein for All” — with special musical guests Avril Lavigne, Shenseea, Brooke Eden and a sneak peek at designer Christian Siriano’s latest collaboration with the e-tailer. 

“The Shein Rock The Runway fashion show is such a novel event, merging music and fashion,” Lavigne said. “I had an important time shooting and wearing their clothes. We filmed ‘Bite Me’ in a music video style throughout the fashion show.” 

Viewers can tune into the show, which was filmed in front of a live studio audience, by the use of the Shein app, or Shein’s YouTube, Instagram, Facebook and Twitter channels on Sunday at 2 p.m. PST. 

Additional musical guests include Brooke Eden, Alexander Jean, Victoria Kimani, Owenn, The Future X, Haley Reinhart and Ylona Garcia.

Australian singer, songwriter and actress Garcia said she feels “incredibly blessed and grateful for the chance to not only perform at, but in addition to wear the most recent Shein collection” throughout the show.

The one-hour event also features fall 2022 Shein looks from the Shein, Shein X, Frenchy, Shein SXY, Modely and Mod brands, in addition to the style platform’s sub brands Romwe and Dazy. As well as, designer Christian Siriano’s limited-edition collaboration with Shein’s premium brand MOTF will likely be on display. 

During its roughly decadelong lifespan, Shein has gained a loyal following amongst Gen Zers for its affordably priced fashion products — like $2 earrings and $20 sweater sets. There’s also home goods, beauty, menswear, children’s and plus-sizes.   

As well as, Shein’s mobile-first strategy, extensive use of information, quite a few product drops, small-batch, fast-shipping model and an estimated $2 billion in private equity investments have helped the mysterious company gain a valuation of roughly $100 billion. One report pegged the firm’s 2020 revenues at roughly $10 billion. (Shein declined to comment on financials.) 

Despite its success, the Chinese e-commerce company has been faulted for not being sustainable and hit with quite a few copyright infringement lawsuits. Within the Central District of California alone, there have been around 20 such lawsuits registered within the last three years. 

However the private, China-based company has been attempting to correct and grow brand awareness — especially within the U.S. Currently, Shein serves 150 countries around the globe, but doesn’t have any physical locations. The e-tailer has been promoting the platform by hosting numerous in-person events and activations. Last spring, Shein became the primary official fashion partner of Southern California’s Stagecoach. Over the summer, the corporate hosted numerous pop-ups within the Dallas area. 

Shein also hired a world ESG head last December to handle sustainability concerns and dealing conditions amongst factory staff.