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13 Aug

Shen Beauty Is Said To Have Closed – WWD

Shen Beauty has shuttered its brick-and-mortar door, multiple industry sources said on Thursday.

The influential Brooklyn-based independent beauty retailer, founded by Jessica Richards in 2010, was known for its early adoption of the clean beauty movement and carried brands starting from Westman Atelier and Augustinus Bader to Irene Forte and Vintner’s Daughter. As of Thursday night, the web site was still operational.

In an area Facebook group, several residents in the realm posted that they noticed the shop was closed and shelves were empty.

Richards couldn’t be reached for comment.

The reports follow the reported closure of Farfetch’s beauty business, in addition to the closure of Amyris-owned Onda Beauty. Amyris filed for Chapter 11 bankruptcy Thursday morning.

In 2020, Shen, a single-door retailer, moved to a latest location with 4 treatment rooms on Court Street in Cobble Hill, Brooklyn. As one source remarked, Shen was known for its ability to catapult area of interest European brands into directional powerhouses.

Per its website, the brands it most recently stocked include Alpha-H, Augustinus Bader, EltaMD and Kosas, amongst others.

Shen opened the brand new Cobble Hill space after outgrowing it’s previous location, Richards previously told WWD. “We had a three- to four-week waiting list for facials, a brow chair shoved right into a corner. It was so busy — everyone [had started] shopping us [for beauty] as an alternative of Barneys,” she added on the time, referring to the shuttered Barneys Latest York location on Atlantic Avenue.

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