At Sergio Hudson’s Spring/Summer 2025 show, daring beauty and iconic looks were front and center. This was all due to the artistry of Marc Reagan, Executive Director of Global Artistry, Bobbi Brown and Master Hairstylist Tamika Gibson. Their work behind the scenes was all about translating the designer’s vision of confidence and timeless elegance— drawing on the enduring looks of the ’60s.

Reagan explained that the inspiration for the makeup got here directly from Sergio Hudson’s love for the last decade’s mod style. “Sergio sent me these pictures of mod looks,” he said, noting how this led to the show’s signature element: a striking blue winged liner.

The alternative of color was intentional. “We wanted a color that will pop but additionally be iconic,” Reagan said, mentioning that the hue complemented Hudson’s pastel-heavy collection. The goal was to create a glance that will unify the models’ appearances, giving them an air of strength.

For the makeup, Reagan highlighted the importance of flawless skin, a key directive from Hudson. “Sergio was adamant that complexions needed to look perfect,” he shared. The team’s secret weapon was Bobbi Brown’s weightless Skin Foundation that delivered an impeccable finish. This balance allowed the main focus to stay on the striking eyeliner. 

Reagan also walked us through among the essential products used to create the look. The team leaned on the Polished Grunge collection, a duo featuring cream shadow sticks and kohl liners. Specifically, the shade Nightfall served as the bottom for the liner, giving structure and depth to the attention. Complementing the attention was a subtle lip, achieved using the Luxe Matte Lipstick, for a cohesive, understated glow. “We wanted something that wouldn’t distract from the liner,” Reagan said.

On the hair side, Tamika Gibson channeled Hudson’s love for ’90s style with a sleek, nineties-inspired French roll. “The French roll could be very iconic, very classy, and really ’90s,” Gibson said. The updo, though timeless, was modernized with added volume and a slick, polished finish.

Gibson revealed her behind-the-scenes techniques, noting that every French roll was built on a ponytail base—a practical method she taught the younger stylists on her team. The method involved stuffing the hair with extensions and wrapping the natural hair around it, making a sleek and structured roll.

For readers hoping to recreate this take a look at home, Gibson suggested a straightforward DIY version. “Take some braiding hair, stuff it, twist your real hair around it, and pin it up,” she advised, adding that the method is less complicated than it looks. Products from the Ashley Marie collection were used to complete the hair, including mousse and hair serum for shine, and even lace wig products for added detail in among the styles.

The mix of mod and ‘90s influences in each makeup and hair brought Sergio Hudson’s vision to life, with each look exuding confidence, elegance, and a contemporary twist on iconic styles.