Skims, the Los Angeles-based underwear, loungewear and shapewear brand, launched at Saks Fifth Avenue Wednesday. The partnership brings Skims further into retail.
Skims worked closely with Willo Perron of Perron-Roettinger to design a dedicated shop contained in the fifth floor of Saks Recent York. The space features Skims signature rounded-edged fixtures, inclusive mannequins and a shapewear wall.
To commemorate the launch, Skims also designed a visible installation on the foremost floor atrium of Saks Recent York with digital screens displaying a campaign of models wearing Seamless Sculpt shapewear walking across Recent York City’s bustling streets. The campaign was shot and directed by Vanessa Beecroft.
Starting Wednesday, Skims is obtainable on Saks.com and within the Saks Fifth Avenue Recent York flagship, with plans to open additional doors across the U.S., including Bal Harbour, Florida; Houston, and Boston, throughout the remaining of the quarter. The product assortment features Skims’ signature collections, including Suits Everybody, Seamless Sculpt and Cotton, alongside Soft Lounge and Boyfriend styles.
“Launching at Saks Fifth Avenue is an exciting move into expanding Skims’ curated retail partnerships. Saks is an iconic fashion institution, and I’m thrilled Skims will now be available to its customers,” said Jens Grede, chief executive officer of Skims.
Dayna Ziegler, senior vp, general merchandise manager of ladies’s contemporary and modern ready-to-wear at Saks, added, “Our customers are all the time looking for the highest in fashion, and Skims offers an inclusive, modern addition to our ever-growing assortment.”
Along with Saks, Skims can be available at Nordstrom, Selfridges, SSense, Net-a-porter, Lane Crawford, Holt Renfrew and David Jones.
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