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22 Apr

Skin Care Brand Naturium Said Considering Sale, Investment Options

Naturium’s owners are evaluating the brand’s deal options, in accordance with industry sources.

The botanical-oriented masstige skincare brand is an element of The Center, founded by Ben Bennett in 2020, and is within the very early stages of working with investment bank Raymond James to contemplate its options, sources told WWD. Naturium sales are said to be around $70 million.

Each The Center and Raymond James didn’t reply to request for comment.

Along with incubating Naturium, The Center acquired Make Beauty in 2021 and fragrance line Phlur in 2021. Last yr, it launched Saltaire, a private care brand created in collaboration with Iskra Lawrence, the U.S.-based British model and influencer.

In 2021, The Center received a $15 million minority investment from Prelude Growth Partners. On the time of the investment deal, Neda Daneshzadeh, cofounder and managing partner at Prelude, said that that Naturium “had one of the remarkable first 18 months in a brand’s trajectory that we’ve seen.”

“Naturium has a brilliant strong value proposition for consumers,” she said. “The clinically effective positioning but with botanicals has really found a really strong value proposition … it’s one of the explosive brand growths that we have now seen, with phenomenal multichannel performance.”

Naturium’s offering covers face and body, with products including Dew-Glow Moisturizer, $22; Vitamin C Complex Serum, $20; Bio-Lipid Restoring Body Lotion, $15, and The Perfecter Salicylic Acid Body Wash, $14.

Bennett previously cofounded Hatch Beauty, which under his direction created lines for hairstylist Orlando Pita and makeup artist Kristofer Buckle, in addition to private label brands for retailers. He sold his stake in that business in 2019.

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