SkinCeuticals is occurring tour.

The L’Oréal-owned brand will launch its Treatment Tour in Latest York City this weekend, aiming to spice up brand awareness and offer guests a glimpse into its service-led skincare stores called SkinLabs.

The brand’s Treatment Truck might be parked at thirteenth Street and ninth Avenue from noon to six p.m. on Friday, and 10 a.m. to six p.m. on Saturday and Sunday.

“This Treatment Truck is our first time doing an experiential activation — we wish to teach consumers on the importance of pairing treatments and skincare, because that’s what gives an optimal result,” said Amy Sloan, head of business strategy and growth at SkinCeuticals.

On the truck, guests can receive skin consultations, complimentary skilled treatments, samples of the brand’s hero C E Ferulic serum, H.A. Intensifier or Phyto Corrective Masque and $50 treatment credit for select SkinCeuticals SkinLab locations, of which there are 10 to date.

“[The tour] goes to bring to life how we’re pioneering the integrated skincare space, while creating an approachable way for those younger consumers who aren’t at all times going into a conventional medical environment or SkinLab, to find out about our brand and what integrated skincare is,” Sloan said.

Among the many services visitors can opt into and book ahead of time are facial peels, hand peels, mini consultations and each in-depth and mini consultations. Over the following yr, the truck will hit 10 cities, with the following stop being a yet-undecided location in California in early 2024.

“Education is on the core of who we’re as a brand, and after we thought of how we are able to expose our consumer and wider audience to this SkinLab concept, this Treatment Truck got here to life,” Sloan said.

SkinCeuticals opened its first SkinLab location in 2020 in Napa, California, with the aim of offering consumers “accessible aesthetics” by enlisting a roster of physicians, plastic surgeons and dermatologists to deliver services, the brand told WWD on the time. Today, one in every of the brand’s most-requested services is its SkinBright treatment, which starts at $250 and pairs a HydraFacial with a chemical peel to spice up the complexion.

Soon, the brand will open its eleventh SkinLab in Orlando, Florida.

“We try to pick markets which can be hot for us — where we all know we have now a chance to tap into our existing consumer base but additionally reach latest consumers,” Sloan said. “We have already got a SkinLab in Miami, and this [new location] allows us to expand our footprint in Florida, which has been a goal for us.”