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23 Jun

Slicked-Back Hair, Headbands Rule Men’s Grooming at Milan Fashion

MILAN — Get your gel and hair wax ready, folks.

As recent takes on tailoring paraded on the runway during Milan Fashion Week, classic hairstyles got tweaked in beauty, too, with wet hair, slicked-back tufts and fancy headbands spicing things up in the boys’s grooming department.

The opening show of the week, Valentino, set the mood due to hair stylist Guido Palau’s selection of parting hair in three sections and gelling back the central one for a flat and extra-sleek effect. Each the Giorgio Armani and Emporio Armani shows embraced the trend with a softer touch, gently pulling tufts back or at the perimeters, respectively. 

Valentino mens spring 2024

Giovanni Giannoni/WWD

At MSGM, Michael del Mas and the Wella team led by Tony Ross showed an aerodynamic tackle the style, extending the pull-back effect behind the nape with loads of hair wax, which also donned a shiny finish to the manes.

At Prada, Etro and JordanLuca, things got a bit of fancier. At Prada, models walked the runway with hair pulled back and secured by thin headbands with a futuristic look, which guests got to try on as they made for the invitation to the show. At Etro, zig-zag comb headbands were resumed directly from the ‘90s by hair stylist Shiori Takahashi, who got here up with different variations of an ultra-wet look on models, channeling cool surfer vibes. 

Etro Men's Spring 2024

Etro men’s spring 2024

Courtesy of Wella Professionals

At JordanLuca, Anthony Turner slicked back the mane of a part of the casting — including Tommy Money — while on other talents, tufts were painted with red streaks to match the super-extended eyeliner look makeup artist Inge Grognard created for the show.

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