For the second 12 months in a row, South Asian Latest York Fashion Week will return for the 2023 runways from Sept. 9 through 15. Founders Shipra Sharma and Hetal Patel began the platform to showcase South Asian and South Asian-diaspora designers, models and creatives. Showcasing the variety inside the South Asian community is a pillar of SANYFW.

To further strengthen its foothold inside the Latest York fashion scene, the initiative has newly announced its advisory board of high-profile South Asians. The board includes Aparna Rao, entertainment public relations executive; Areesh Haq, senior producer at IMG Focus and inventive director of SANYFW; Liya Thachil, creative director and celebrity stylist; Manasa Reddy, head of e-commerce at Max Mara U.S.; Neerja Patel, founder and chief executive officer at Neerja Public Relations; Neha Prakash, entertainment director at Marie Claire; Sajan Patel, marketing director of watches and positive jewelry at Chanel; Sean Gupta, senior vice chairman of streaming strategy at Paramount + and Simron Chopra, head of finance Patek Philippe U.S.

“The SANYFW advisory board was created to attract in the varied and unique perspectives of experts in various fields,” said Shipra Sharma and Hetal Patel, cofounders of SANYFW. “The advisers will guide the SANYFW executive team in areas of fashion/styling, finance, media/PR, marketing, partnerships and strategy. The predominant goal for the advisers and the SANYFW executive team is to create a platform that may motivate our designers to showcase their art to a worldwide audience, all while providing any resources crucial to scale up their businesses.”

The inaugural SANYFW last September was hosted at a slew of iconic and historical Latest York venues reminiscent of Chelsea Factory, 48 Wall Street and the High Line Nine, featuring internationally known designers Nomi Ansari and Mayyur Girotra. Moreover, last 12 months’s runway partnered up with tech company Nate, which allowed attendees to scan a QR code from the runway to buy and share on social media.

To proceed its promotion and uplifting of South Asian talent, the initiative launched SANYFW: The Bazaar featuring well-known artisans, craft makers, jewelers and others, to grow to be a hotspot to assist discover emerging South Asian brands and help construct up the small business community.

“SANYFW, the primary global South Asian fashion initiative in NYC, pioneered a platform to uplift and support the South Asian fashion industry,” said Sharma and Patel. “For our second 12 months, we’re coming back with a give attention to the cross-section of self-identity and culture. We’re aiming to work with designers that pay homage to their roots through their designs while celebrating uniqueness and innovation. The South Asian community has never been a monolith, and thru fashion we are able to show the world the richness of our culture.”