Ever for the reason that COVID-19 pandemic put a strain on the marriage industry, encouraging brides to get creative and buck tradition, the definition of what constitutes a “wedding dress” has evolved.

Now, anything goes as bridal designers proceed to look to the runways, red carpets and social media for trends to include into their collections. In spite of everything, if an actress can don an all-white gown to simply accept an award, who’s to say a bride can’t accept a hoop in her color of alternative?

April’s Latest York Luxury Bridal Fashion Week — per week of runway shows, presentations and appointments — continued to prove this evolution with fresh styles, a few of them breaking the normal mold. While shades of cream and ivory still make up the vast majority of the dress market, the spring 2024 bridal collections featured a striking variety of coloured options, which emerged as considered one of the important thing trends for patrons looking for out-of-the-box wedding looks.

As an illustration, Lien Studio showed a peachy empire-waist gown and Anne Barge went for lavender in a dramatic strapless ball silhouette; designers from the likes of Yellow by Sahar, Honor and Vivienne Westwood offered eye-catching looks in deeper hues of red, yellow and emerald, and Kyha debuted an edgier, all-black ensemble. 

And while florals for spring are removed from groundbreaking in ready-to-wear, prints are actually a daring option relating to wedding day attire. Danielle Frankel and Victor de Souza used painterly inspired blooms on their dresses, making the necessity for a marriage bouquet optional. 

Colourful dresses can be a more sustainable option, as they don’t read so obviously as “wedding,” and could be easily recycled for various formal events.  

“I firmly imagine that a dress has a life beyond its first wearing,” said designer Andrew Kwon who showcased his “epiphany” collection contained in the Manolo Blahnik flagship on Madison Avenue during an intimate cocktail party to fête Latest York bridal week. After experimenting with yellow and green in prior seasons, Kwon says the gathering’s name “epiphany” is what led him to a fragile shade of blue for a tiered column-style dress, noting that he hopes his client would have an “epiphany” that the dress could have a life after that one big day.

Blue dresses are amongst the most well-liked color for brides seeking to incorporate tradition into their ceremonies in unexpected ways as these fulfill the “something blue requirement.”  

“Our brides are gravitating toward pieces that don’t necessarily feel so ‘bridal’ in the normal sense, and are wanting styles that feel more ready-to-wear,” said Markarian designer Alexandra O’Neill, who used pale blue florals on a marriage mini. “I also find that numerous our brides want to wear their bridal pieces again, and this enables them to do this as well.”