Staud Debuts Pickleball Collection

22 Jun

Los Angeles-based fashion brand Staud is entering into the growing pickleball game craze with the launch of Staud Court.

Designed by Staud cofounder Sarah Staudinger, the gathering was crafted to supply functional yet stylish attire for on-or-off the pickleball and tennis courts.

Looks from Staud’s Staud Court collection.

Courtesy of Staud.

“Staud Court was inspired by my obsession with the game. During COVID[-19] I used to be invited by a gaggle of ladies to play, having never picked up a paddle in my life. I used to be immediately hooked; it was an important method to spend time with one another (socially distanced) and get exercise and rejoice. It’s a sport which you could pick up almost immediately and I feel due to that low barrier to entry for therefore many individuals it’s caught on. Irrespective of your age, gender, athletic ability, you possibly can play. This collection got here from a spot available in the market of chic court-attire that may take you from a game to lunch, is comfortable and is functional,” Staudinger told WWD.

A look from Staud's Staud Court collection. — A glance from Staud’s Staud Court collection.

Courtesy of Staud.

The debut Staud Court collection, priced $95 to $350, includes a variety of T-shirts, dresses, tank tops and sportif-minded accessories said to include lots of the brand’s signature details. As an illustration, branded tennis skirts and cardigans; bags with pickleball holder-inserts, and sporty-meets-preppy, fun dresses and knits (an embroidered cardigan boasting a “mythical dog” named Pickles).

“Something each the game and our brand share in common is a love of dogs. I decide to imagine that the game was named after the founder’s dog Pickles (regardless that I realize it was the opposite way around),” she said.

Looks from Staud's Staud Court collection. — Looks from Staud’s Staud Court collection.

Courtesy of Staud.

As well as, Staudinger has teamed with Keds for the primary time to debut Staud x Keds “The Court Shoe.” “Keds was a dream collaborator on this line due to their American heritage in athletic shoes and likewise the desperate need for chic shoes for taking part in the game,” Staudinger said.

The Staud Court collection is offered starting Thursday on the brand’s e-commerce, in Staud stores and exclusively with Saks Fifth Avenue (for select styles).