Los Angeles-based buzzy designer Sarah Staudinger has debuted Staud Sea, her first in-house swimwear collection.

“I’ve at all times desired to do swim! This season felt like the right time to introduce it,” Staudinger told WWD. “Summer is one in all our favourite collections to design and we’re at all times interested by ways to innovate and rejoice with it. I kept seeing the gap proceed to expand available in the market for elevated and optimistic swim with unique shapes.”

The debut Staud Sea collection is made up of 40 swimwear styles, priced $85 to $350, and 16 cover-ups, priced $145 to $395. The road is out there for purchase in Staud’s SoHo, Recent York and Melrose Place, Los Angeles locations; on the brand’s e-commerce site, and with exclusive retail partner Shopbop.

“We actually began with our rtw collection as the premise for the design of swim. Incorporating specific elements of our DNA throughout the gathering — color blocking, trim details, etc. I really like twiddling with lines in an elegant, subtle way that may complement a girl’s body and convey a fashion interest into pieces that may stand alone — really making them feel interesting and special,” Staudinger said of the assortment.

For example, the brand’s now-signature colourful Hamptons stripe, which adorns most of the mix-and-match styles, like a long-sleeved rash guard, a body-hugging swim minidress, balconette underwire and strapless bikini tops and bikini bottoms. Staudinger said the brand’s accessories and purses’ removable elements influenced the road’s removable beaded jewelry accents (as seen on the straps of a one-piece suit). 

When asked about key and favorite styles inside the first Staud Sea collection, Staudinger said, “The swim skirt felt really extraordinary and a nod to an era of swim we haven’t seen come back shortly. This one is a playful interpretation of a swim bottom that permits coverage and uniqueness. I really like the removable straps of our underwire — it’s flattering, chic and fun at the identical time.” 

The road also incorporates crochet (with playful fruit motifs), shiny marble prints and cut-outs (inspired by her signature Dolce dress).

Staudiner said she envisions expanding the category just like her process with ready-to-wear and accessories, by offering core silhouettes and details with fresh fashion perspectives each season.