LONDON — After 16 years, Stella McCartney is taking one other run at beauty with the launch of a clean skincare line called Stella, created in close collaboration along with her minority partners LVMH Moët Hennessy Louis Vuitton.

True to McCartney’s minimalist mantra, the brand is launching with just three products: a cleanser, serum and cream.

The brand new line is an ambitious project that desires to tick as many eco-boxes as possible, with the fewest variety of products and ingredients.

“I’m not that one who desires to buy into one million products for various areas of my face. I don’t want all of that stuff in my life,” said McCartney.

“I need less, and I need it to work. I need it to be honest and to enrich my way of pondering, and of living life. I obviously desired to do the cleanest skincare that we could do in luxury, the purest of the pure,” she added.

For the past three years McCartney and a dedicated team from LVMH worked on the formulations and packaging, with the products’ fresh, grassy scent developed by the perfumer Francis Kurkdjian. Clove leaf, pine resin and mentholated eucalyptus are the chief notes.

McCartney’s vision for the products was certain to a childhood spent within the Scottish outdoors, at her family’s farm on the Kintyre peninsula in western Scotland.

LVMH has arrange a dedicated maison to host the collaboration. The maison sits inside the group’s Luxury Beauty division, and goals to tackle the challenges inherent in constructing an ultra-clean, green collection.

“We would like to lift the bar on sustainability in beauty,” said Stephane Delva, director of Recent Beauty Projects at LVMH Perfumes & Cosmetics.

Every little thing is cruelty-free, certified vegan and controlled.

The ingredients are sourced in northern Europe and comprised of upcycled food waste corresponding to squalene, a byproduct of the olive oil industry; and cherry blossom extract, which is supposed to operate as an antioxidant. The skincare also includes organic rock samphire, which is claimed to be wealthy in unsaturated and saturated fatty acids, and phytosterols to smooth high-quality lines and wrinkles.

The packaging is a mixture of the disposable, and long-lasting. The products are available squishy, baby food-style recyclable pouches which are comprised of wood waste and fit inside recycled glass bottles and jars.

When the pouches are spent, they may be thrown away, while the jars (which include airtight pumps comprised of recycled plastic) continue to exist, they usually don’t get gunky.

The cream, including the glass jar, costs $105, while the refill is $85. The cleanser is $60, with the refill priced at $45. The eserum costs $140, with the refill costing $110.

The brand has banned ingredients where the production or extraction process was considered to be polluting. It has also decided to ship, fairly than fly, products to the U.S., meaning the carbon footprint of the gathering has been slashed by greater than a 3rd. The brand has also eliminated any need for cotton pads, or single-dose samples.

The brand new line will probably be direct-to-consumer, and launches this month on stellamccartneybeauty.com

McCartney will probably be supporting the NGO Wetlands International, donating one percent of the online sales of Stella skincare. The cash will go toward peatlands, the biggest carbon store on earth that covers around 23 percent of Scotland’s land mass.

She said that at LVMH there may be a real passion for the long run of the luxurious industry,” adding that her beauty team at LVMH is pushing boundaries that she never thought were possible.

“They’ve been so hungry to search out recent ways, recent solutions,” said the designer, who also serves as a special sustainability adviser to LVMH founder and chief Bernard Arnault and to the group’s executive committee members.

This isn’t McCartney’s first run at skincare, and he or she was desperate to get back in the sport after her first collection, Care, which launched in 2006 with YSL Beauté, was paused.

On the time McCartney was a pioneer in what’s now generally known as clean beauty, and the primary luxury fashion brand to take the organic route into skincare. Care had a cult following amongst consumers who were in search of natural alternatives beyond brands corresponding to The Body Shop, Lush and Neal’s Yard Remedies.