Flowers have been utilized in fragrances because the precedent days, when plant-based ingredients like blooms, leaves, and resins were blended to create scented oils. Michelle thinks the time has come to offer traditional florals the fashionable upgrade they deserve. She’s no stranger to innovation. Starting out in PR, she worked with the pioneering women who built the London fashion scene. She launched Tommy Hilfiger’s first-ever fragrance, helped lead MAC Cosmetics to change into the most important makeup brand on the earth, and created beauty products that went on to change into cult classics.

On this episode, Michelle sits down with Heather Hyatt, who runs social media at Scentbird. She tells the story of the inspiration behind her fragrances, including an iconic Van Gogh painting and a famous British garden, and shares her advice on learn how to embody more confidence in self-expression.

Chapters:
[00:45] The 80s and what fashion PR felt like in its early days
[01:55] Lynne Franks, Vivienne Westwood, Jean Paul Gaultier, and other pioneers
[03:43] Why there was an influx of ladies starting their businesses on the time
[06:25] Launching Tommy, Tommy Hilfiger’s first-ever fragrance
[10:30] Making a cult following for Crème de la Mer
[15:07] The moment of inspiration for Floral Street
[19:00] How taking a yr off nurtured the beginning of a latest profession chapter
[23:51] Sustainability: Turning coffee cups into 100% recyclable fragrance packaging
[28:47] Removing the word “sexy” from fragrance marketing
[33:15] Working with Michael Nash to design the packaging
[34:37] Floral Street in a nutshell
[36:00] Scent Highlight: Wonderland Peony, Electric Rhubarb, Sunflower Pop, London Poppy, and Neon Rose
[38:09] The Van Gogh painting that inspired a fragrance
[44:26] Beyond Scent: Beauty, Self-Expression, and Profession Advice
[54:50] The story Michelle would wish to tell about her life a decade from now

Soak in all of our audio and video content at https://podcast.scentbird.com.