There have been many, many beauty brand celebrity partnerships through the years going right back to 1927 when Pond’s teamed up with Queen Marie of Romania to endorse its Cold Cream. This latest one, nonetheless, might just be one in every of the good yet. The players of the WNBA have joined Glossier to assist launch the brand’s recent additions to its Body Hero range. 

First introduced in 2017 with an oil-infused body cleanser and lotion, Glossier’s Body Hero collection is centred around the concept that your body deserves just as much attention, quality ingredients, and appreciation as your face. Now, the range is being joined by two recent products: an oil mist and an exfoliating bar. 

The Body Hero Dry-Touch Oil Mist is a neroli, orange blossom-scented dry body oil that absorbs quickly to deeply nourish and soothe dry, tight skin. The Body Hero Exfoliating Bar is a soft pink solid body scrub containing tiny grains of bamboo powder to slough away dead skin and dryness. Each products are vegan, cruelty-free and are available recyclable packaging.

To launch the brand new products, Glossier partnered with eight of the celebrities of the WNBA whose commitment to campaigning for positive change of their sport and on this planet have made them heroes within the eyes of Glossier and plenty of others all over the world. “They’re a community with a protracted history of championing equality and difficult the established order, and watching them lead by example on and off the court in 2020 has been nothing wanting awe-inspiring,” says Ali Weiss, SVP of promoting at Glossier.

Ahead of the launch, the brand followed the each day routines of Sue Bird, Seimone Augustus, Lexie Brown, Kalani Brown, Amanda Zahui B., Natalie Achonwa, Stefanie Dolson, and Gabby Williams, as they lived and competed together within the historic pandemic-necessitated “Wubble.” The resulting campaign sees the players reflect on how they define beauty as athletes and individuals, sharing their thoughts on finding beauty of their athleticism, which hasn’t traditionally been seen as fitting the perfect (“my whole life, I’ve been taller than everyone, greater than everyone,” Bird reflects), and the importance of self-love. “If I can embrace my body and let you know I’m beautiful, then meaning I’m a body hero.”

Alongside the campaign, Glossier has also unveiled a series of “skin portraits” to have a good time the brand new releases. The intimate photos showcase the bodies of Glossier community members including photographer Tyrell Hampton, curve model Kendra Austin and double amputee Sophie Helf.