PARIS — Sweden’s Apotek Hjärtat pharmacy chain is taking steps to ban the sale of advanced skin take care of the under-15 set.

A swell of tweens, often known as “Sephora kids,” have found their technique to the skincare aisles, especially within the U.S., thanks largely to the mounting prominence of beauty chatter on social media.

Apotek Hjärtat, the leading Swedish pharmacy chain, said in a press release that to ensure that people to purchase advanced skincare, they need to be above 15 years of age, have their parents’ approval or have a skin condition justifying the products’ use.

Advanced skincare, in accordance with the pharmacy, includes AHA acid, BHA acid, vitamin A, vitamin C, enzyme peeling and mechanical peels with physical grains.

“We would like to be ahead of the curve and take greater responsibility for not being involved in pushing unhealthy behaviors and ideals which have grown up amongst young people,” said Monika Magnusson, chief executive officer of Apotek Hjärtat and a pharmacist, in a press release.

Annika Svedberg, chief pharmacist at Apotek Hjärtat, said that as a link within the care chain and a skincare retailer, the pharmacy is anxious in regards to the growing trend of kids using or being encouraged to make use of advanced skincare. She said it’s key to have the best skin take care of the best person.

“Using advanced skincare that, for instance, goals to cut back wrinkles and get a more even skin tone is just not something a toddler needs,” said Svedberg. “In cases where a toddler has a skin disease, for instance atopic eczema, certain products can even contribute to worsening or reactivating symptoms.”

Under-age use of such products may cause a risk for reinforcing unhealthy skincare routines and ideals, as well.

“It may possibly be difficult for kids to understand each the effect and potential consequences of advanced skincare products,” said Svedberg. “The age limit gives us the chance to offer advice on healthy skincare routines based on needs ­— not ideals — to each parents and kids.”

The age limit’s rollout has begun at Apotek Hjärtat, which counts roughly 390 pharmacies. It sells online, too.

The pharmacy registers annual sales of around 19 billion kroner, or $1.8 billion. It is an element of ICA Gruppen.