10Billion Tag

Joe Preston is a Latest Balance lifer. The president and chief executive officer of the sports brand has been with the corporate for 27 years. Over the course of his profession he has served in a wide range of roles, including overseeing the Asia-Pacific and international operations and leading its global product and sports marketing initiatives. He ascended to the highest position in 2018 and since then has been working to double the corporate’s sales — that are expected to hit $5 billion this yr — by partnering with up-and-coming athletes and cultural influencers to draw a younger consumer while never losing sight of the corporate’s roots in performance running. Here, Preston, who can be honored by the American Apparel & Footwear Association...