10M Tag

Babba Rivera is used to moving fast — but now she’s going into overdrive.   Ceremonia, the Latinx clean hair care brand Rivera launched in 2020, has raised $10 million to support its recent expansion to greater than 500 Sephora stores with a series A investment round led by Sandbridge Capital. That has the buzzy brand working with an investment firm that’s proven to have a knack for large exits with Ilia (sold to the Courtin-Clarins family holding company), Youth to the People (L’Oréal) and Thom Browne (Ermenegildo Zegna). Existing Ceremonia investors Silas Capital and Female Founders Fund also re-upped through the round. “We’re in no way chilling out,” Rivera, who leads the corporate as chief executive officer, told WWD. “The work begins now...