Beekman 1802 has signed a buzzy recent ambassador.
Mrs. Potato Head will front the brand’s Potato Peel at-home resurfacing facial, which launches July 13 for $49 and pairs antioxidant-rich potato pulp with a triple-acid mix and the brand’s signature goat milk for a delicate exfoliating effect.
“The market has moved from natural to scrub to being more about safety now,” said Brad Farrell, chief marketing officer at Beekman 1802. “At-home procedures and coverings are booming, and so we desired to do a peel but additionally to make it secure enough for sensitive skin.”
Remaining true to the brand’s farm-raised roots, head of product development Ayesha Bshero turned to potato pulp, which delivers vitamins C, B6 and amino acids to the...
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