18th Tag

MILAN — Going for hand soap or fragrance shopping may be quite an experience either when in Rome or on the subject of Australian luxury personal care company Aesop. When the 2 are combined, an 18th century painting can easily find its way in the client journey. Cue Felice Torelli’s artwork “Teseo abbandona Arianna,” or “Theseus Abandoning Ariadne” in English, which welcomes shoppers at Aesop’s latest store within the Everlasting City. Occupying a two-storied corner residence on bustling Via del Corso, the unit is the corporate’s second door in the town and an ode to ancient Roman architectural principles and geometric orders. Designed with Aesop’s longstanding collaborator Jakob Sprenger, the situation respects the brand’s philosophy of offering retail spaces which can be distinct from each...