PARIS — Loyalty, quiet luxury and a multilocal mix helped Hermès International gallop ahead of the pack with a sales jump of 28 percent at constant currency against the backdrop of a U.S. slowdown for luxury within the second quarter, further underlining the French brand’s resilience despite economic softening and geopolitical worries.
“During tough financial times there’s a flight to quality, and possibly we reap some advantages from that,” said Hermès executive chair Axel Dumas following the discharge of the outcomes.
He emphasized the home focuses on its artisans and the concept of French construction. No blingy fashion shows or celebrity campaigns here. This quiet approach to luxury boosts the perception of the brand, which it may possibly lean on in...
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