Anisa Telwar Kaicker’s bet on the sweetness industry got here first; her endearment for the space arrived only after.
Within the 30 years since that fortuitous foray, the Anisa International founder has manufactured makeup brushes for corporations including Estée Lauder, Rare Beauty, Sephora and plenty of others, even establishing a direct-to-consumer arm of her own, Anisa Beauty, in 2019. Here, she reflects on her journey.
What has your trajectory been like in beauty?
It hasn’t been this rise; it’s been a slow development process. Once I began, I didn’t take a look at it a lot that I used to be going into beauty, but that I used to be going right into a business that had international trading. I knew...
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