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4.5.6 Tag

15 Dec

After Collecting Data on Melanin Wealthy Skin, 4.5.6. Skin

by Beautifaire101
Beauty, Featured
After Collecting Data on Melanin Wealthy Skin, 4.5.6. Skin
London-based direct-to-consumer skincare line 4.5.6 Skin has rebranded and is now eyeing a retail expansion due to a recent seed financing round and data collection drive. Founder Noelly Michoux launched the brand in 2020 as a beauty tech start-up dedicated to offering premium and customised skin take care of melanin-rich skin after failing to seek out the precise products for her skin. “The rationale why I began 4.5.6 is that as a dark-skinned woman who grew up in France, it was at all times super difficult to seek out products that were made for my skin, for my hair, for my beauty,” said Michoux, who began R&D via incubation with LVMH research centers through the Cosmet’up program. “I lived in Paris, but to...
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13 May

Melanin-rich Skin Care Brand 4.5.6. Skin Launches Latest Serums

by Beautifaire101
Beauty, Featured
Melanin-rich Skin Care Brand 4.5.6. Skin Launches Latest Serums
4.5.6. Skin is steadily moving toward its goal of understanding and delivering on the needs of melanin-rich skin. Founded in 2020 with a variety of facial skincare essentials, the brand is now introducing three different versions of its Max Glow-Getter Serum and Sevenly Delight Serum, with each version optimized to cater to the needs of a particular skin tone. “We've been working with our community on bridging the research equity gap, and iterating and improving based on consumer feedback — we’re doing the work from the bottom up,” said Noelly Michoux, who cofounded the London-based direct-to-consumer brand with Imen Jerbi Azaiez and Carlos A. Charles. Along with its existing “universal” line, 4.5.6. Skin goals to introduce skin tone-specific iterations of every product...
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