Aavrani Tag

Aavrani has tapped a recent collaborator for a recent category. The Ayurveda-inspired skincare brand is teaming with influencer Lilly Singh on a hair care range, which is able to debut at Sephora next Spring. The products will range in price from $30 to $50. The gathering has been roughly three years within the making, said Rooshy Roy, the brand’s founder. “I actually have all the time desired to expand across skin, hair and eventually body care because Ayurveda is so all-encompassing in nature,” Roy said. “Especially with hair care, we reinvested plenty of revenue from our existing skincare business into extensive clinical trials that show formula efficacy and compete with plenty of science-backed hair care brands.” After meeting Indian Canadian influencer Lilly Singh,...