Australian brand Spell is riding the wave of festival fashion into the summer with a three-month pop-up in L.A.
The contemporary brand founded in 2009 in Byron Bay by sisters Elizabeth Abegg and Isabella Pennefather is bringing its modern boho style to Abbot Kinney with island floral slipdresses and bikinis, yellow rose-print flouncy dresses and blouses, daisy patchwork denim shackets and skirts, Joshua-tree-print robes, watercolor knit ponchos, cowboy boots, fringed bags and more.
Spell pop-up in L.A.
Spell has a natural synergy with L.A., where Hollywood celebrities have helped construct the business.
When Vanessa Hudgens wore the Desert Wanderer Playsuit to Coachella in 2014, the brand sold out of the style and gained 10,000 Instagram followers overnight. The playsuit has been re-cut in several...
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