About-Face, the wonder brand created by singer Halsey, has inked its first retail partnership.
The brand shall be going into Ulta Beauty, starting with the total assortment online and its Matte Fluid Eye Paint available in 550 doors, via the Ulta Beauty Sparked program. It's launching online June 14, with the brick-and-mortar footprint to roll out throughout the summer.
For Halsey, the move was a natural fit, given their desire to make the brand as accessible to fans as possible. “It was form of a no brainer for me because I'm going to the stores so often,” they told WWD. “Makeup is an element of my job, not only because the founding father of an organization, but as a musician who does...
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