“We’re showing the actual side of pimples,” said Nina LaBruna, founding father of Fazit.
The sweetness brand, launched in January, has been constructing a community on TikTok, spreading a message of #acnepositivity while showcasing its line of pimples patches.
Gaining tens of millions of views on the platform, the videos are “gory, closeups of eruptions” — unfiltered imagery of what it means to cope with zits. Viewers, feeling more comfortable showcasing their pimples struggles, are baring their makeup-free faces and sharing the before and after experience of using the patches, which Fazit proudly reposts.
“Beauty takes such a big chunk of the market share on social media,” LaBruna went on. “Each time I open my phone, I’m seeing a latest celebrity launch...
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