Prestige makeup is getting a latest player.
Addiction Tokyo, the fashionable Kosé Corporation-owned makeup brand, is making its U.S. debut, starting Friday at Bloomingdale’s. Prices for eye, cheek, nail and lip products, which include its hero eye shadows available in greater than 90 shades and 6 textures, range from $10 to $52.
Taking the brand Stateside is a component of Kosé’s larger strategic goal of penetrating the U.S. market. As reported, the corporate goals to quadruple the U.S. business by 2026. Akira Matsubara, CEO Kosé America; executive director accountable for marketing strategy division, Europe and America business division of Kosé Corp. said the launch suits his game plan for hitting those sales targets.
“The primary [priority] is to amplify the Japanese approach to beauty and...
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