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23 Dec

Extreme Cashmere Weather: Amsterdam-based Cult Brand Adds Warmth to

LONDON — The world of cashmere. Extreme Cashmere, the Amsterdam-based cult brand, has taken over Ssōne’s store on London’s Chiltern Street, neighbors with Andre Balazs’ luxury hotel and restaurant, Chiltern Firehouse, fashion label Casely-Hayford, and newly opened lab-diamond brand Kimai. Ssōne is a up to date women’s fashion apparel and lifestyle brand. The affluent street is the place for sustainable brands with a slow ethos. Extreme Cashmere has taken full rein of Ssōne for 3 months until February —  turning it into a colourful world of luxurious cashmere with the mannequins completely covered within the fiber. Some even have cashmere braided hairstyles in burgundy red and mud, which resembles a sandy blond. Inside Extreme Cashmere at Ssōne. Courtesy of Extreme Cashmere The brand experimented with Ssōne...
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24 Nov

Pinko’s Latest Store Adds Splash of Fuchsia to Milan’s

Galleria Vittorio MILAN – Galleria Vittorio  An all-fuchsia space marks Pinko’s retail debut in Milan’s storied luxury shopping arcade Galleria Vittorio Emanuele II. The Italian contemporary fashion brand joins a series of high-end labels including Prada, and Fendi to Louis Vuitton, Saint Laurent and Moncler, on the sought-after destination. Pinko’s store opening on Thursday followed the announcement earlier this week that Chanel will expand its presence on the shopping arcade. To mark its arrival on the Galleria, Pinko has developed a dedicated retail format centered on products exclusive to the store, mostly limited-edition iterations of its signature Love Bag, which has a circular buckle embellished with two tiny birds. All items available on the shop even have customized labels and dedicated packaging. Contained in the Pinko...
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