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25 May

Blackpink Stars in Adidas’ Retro-themed ‘Home of the Classics’ Campaign

Blackpink is taking things old-school, starring in Adidas‘ “Home of the Classics” campaign. Announced in May, the rollout features a industrial and promotional photos posted to Adidas Korea Instagram account. The photographs see the group wearing each apparel and sneakers from the road. Certainly one of them includes the group wearing the Adidas Campus 00 shoes, which feature a rubber sole, suede upper and the brand’s signature aerated three stripes. One other photo showcases group member Jisoo wearing the brand’s Forum Low shoes and Adicolor Classics three-stripes Short Wrapping skirt. The sneakers are supposed to evoke an ’80s attitude with a leather upper and a lace closure with a removable strap. Posted on May 9, the industrial helps to bring the...
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20 May

Adidas to Start Selling Yeezy Inventory

Adidas is able to finally end its long, once lucrative and ultimately toxic relationship with Yeezy.  The German lively giant said it will begin selling the remaining Yeezy inventory with an initial release at the tip of the month on the brand’s adidas.com/yeezy website and on the Adidas Confirmed app. Adidas cut ties with Ye, formerly often known as Kanye West, last October after the rapper-turned-designer migrated from being a buzzy voice in fashion to creating increasingly provocative statements to outright antisemitism.  The choice to drop Yeezy left the already challenged Adidas in a bind that went beyond how it will fill the opening left in its business to what it will do with the $1.3 billion price of inventory in hand and...
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18 Jan

REALITY WEAR Adidas Fashion Fiasco

Adidas Fashion Fiasco
Elaborate hoax upends Berlin Fashion Week  BERLIN - January 17, 2023 - A surprise announcement from "Adidas" early Monday morning promised to flip the script on power within the garment industry. The revolutionary plans included appointing a Cambodian garment employee to be Co-CEO, signing a recent legally-binding agreement on working conditions, establishing a severance guarantee fund, and paying money owed to staff. Elaborate hoax upends Berlin Fashion Week                 Adidas Fashion Fiasco Adidas Fashion Fiasc                 By evening, it exploded into the style world with an outrageous Berlin Fashion Week debut of "suffering-forward" REALITYWEAR, at PLATTE Berlin. But what gave the impression to be Adidas finally taking responsibility for a long time of labor violations...
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3 Jan

Adidas and Thom Browne Face Off in Court Over

NEW YORK — The continuing battle between Adidas and Thom Browne over the usage of stripes on apparel and footwear kicked into high gear in the brand new yr because the two brands faced off in Manhattan’s Southern District Court Tuesday in a trademark dispute case. The trial in front of Judge Jed Rakoff began with attorneys on both sides laying out their arguments to a jury, which can determine if the luxurious designer infringed on Adidas’ trademark for 3 parallel stripes which were a staple of the brand for the reason that Forties. Adidas is looking for damages in the quantity of $867,225 — the quantity that it says the corporate would have received in licensing fees from Thom Browne Inc.,...
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