In today’s ever-evolving consumer journey, beauty brands face a growing challenge to achieve latest audiences across multiple touchpoints through each online and offline channels.
And with more beauty brands, and products than ever before, it’s essential for brands to ascertain a meaningful reference to shoppers that builds trust and loyalty in a highly competitive environment.
Still, online beauty sales are expected to extend by 26 percent over the following three years in response to data from a 2022 eMarketer report. Brands that maintain an always-on promoting strategy, connecting with audiences continually over time, stand to grow their reach with beauty consumers as they appear to fulfill their beauty needs.
Brittany Auer, senior beauty sales manager at Amazon Ads, explained in a roundtable with...
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