Aesop Opens First Mainland China Store In Downtown Shanghai

8 Dec

SHANGHAI — For its first brick-and-mortar retail store in mainland China, Aesop picked a leafy serpentine street called Dongping Road in the previous French Concession of downtown Shanghai. Aesop’s in-house design team spent almost a 12 months fine-tuning the shop. The 2-story, 3,230-square-foot space touts a homey ambience with locally sourced materials that “pays homage to Chinese craftsmanship,” in response to the brand. Sleek basins that take center stage at the shop are made with Guizhou travertine stone, which local artisans sculpted. A ceiling cushioned by a wheat-straw installation handwoven by Chinese artist Didi Wu evokes local handicraft traditions still utilized within the Shanghai region. Vintage French furniture and light-weight fixtures that furnish the shop add to its discreet appeal. Sleek basins take...

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9 Jul

Aesop Puts an 18th Century Painting in Recent Store

by Beautifaire101

Beauty, Featured

MILAN — Going for hand soap or fragrance shopping may be quite an experience either when in Rome or on the subject of Australian luxury personal care company Aesop. When the 2 are combined, an 18th century painting can easily find its way in the client journey. Cue Felice Torelli’s artwork “Teseo abbandona Arianna,” or “Theseus Abandoning Ariadne” in English, which welcomes shoppers at Aesop’s latest store within the Everlasting City. Occupying a two-storied corner residence on bustling Via del Corso, the unit is the corporate’s second door in the town and an ode to ancient Roman architectural principles and geometric orders. Designed with Aesop’s longstanding collaborator Jakob Sprenger, the situation respects the brand’s philosophy of offering retail spaces which can be distinct from each...

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6 Apr

Why L’Oreal Acquired Aesop – WWD

by Beautifaire101

Beauty, Featured

PARIS — What are L’Oréal’s plans for Aesop, the Australian luxury personal care company that the group just signed an agreement to accumulate, marking its largest M&A move up to now? Cyril Chapuy, president of L’Oréal Luxe, outlined strategy following the deal that was announced late Monday night. As previously reported, the proposed transaction with the vendor, Brazil’s Natura & Co., values Aesop at greater than $2.5 billion. Aesop’s sales in 2022 were $537 million. L’Oréal has expressed confidence that Aesop will within the near future join the Luxe division’s coterie of “billionaire brands,” which also include Lancôme, Yves Saint Laurent, Giorgio Armani Beauty and Kiehl’s. WWD: What drew L’Oréal to Aesop? C.C.: Aesop is a really unique luxury beauty brand, and I’ve been following...

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3 Apr

L’Oréal Signs Agreement to Acquire Aesop – WWD

by Beautifaire101

Beauty, Featured

PARIS – L’Oréal has signed an agreement to amass Aesop, the Australian luxury personal care company, from Natura & Co. The proposed transaction values Aesop at an enterprise value of $2.525 billion. Aesop, which relies in Melbourne, Australia, was created in 1987. It creates skin, hair and body care products with plant-based ingredients and sustainable vegan formulas. The brand — with a powerful retail signature, in addition to iconic amber bottles with black-and-white striped labels — is out there in prestige retail, beauty and hospitality venues globally. Aesop operates roughly 400 sales points within the Americas, Europe, Australia, Latest Zealand and Asia. Its first store opened in China in 2022. “Aesop is the epitome of avant-garde beauty, whose products are usually not only made with...

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