Aesthetic Tag
As Greta Gerwig’s Barbie is released, Liara Roux speaks to author Whitney Mallett in regards to the doll’s bubblegum-pop Dreamhouses, and what they'll teach us about girlhood, desire and contemporary society
Barbie… this gorgeous plastic doll has been maligned in recent many years, pegged because the reason behind eating disorders, body dysmorphia and cosmetic surgery obsessions, not to say the poster child for American overconsumption. Nevertheless it’s easy to forget Barbie’s origin: she was the primary doll for ladies that modelled a latest type of womanhood. Barbie is a bachelorette and lives by herself in a glamorous home she pays for with a profession of her selecting. She has equally affluent girlfriends; she...
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Fashion trends ebb and flow just like the ocean’s tide. Nevertheless, Tiktok aesthetics — micro-trends often ending with ‘core’ — can come and go within the blink of a watch. Most of those aesthetics are too area of interest to make a ripple effect of impact like a standard fashion trend. That’s not the case with this under-the-sea aesthetic. Mermaidcore has swam against the TikTok core-ification tide with a 736% spike in recent Google searches for “mermaid style,” and Pinterest search data has seen a 614% uptick in searches for “mermaidcore.” There should be something within...
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