Affordability is the leading concern for 35 percent of worldwide consumers today, in response to latest survey data from EY, increasing by 10 percent since October 2022.
EY’s Future Consumer Index surveyed greater than 21,000 consumers across 27 countries to know consumer sentiment and behaviors with 94 percent reporting that rising living costs are a priority. The priority is presented in shifts in purchasing habits and lots of say they're losing trust in retail and consumer product corporations.
A majority of consumers, 92 percent, said they're concerned with their country’s economy and 39 percent said they expect their country’s economy to worsen over the following six months. As they shop, 79 percent of respondents said they feel food prices have increased during...
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