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5 Feb

How wellness became a secular latest age religion

How wellness became a secular latest age religion
As reports that religion is declining within the west proceed we're witnessing the profound rise of wellness adopting lots of the same codes and cues of traditional faiths. From fitness to lively nutrition to sleep, wellness offers something for everybody, successfully seducing its consumers by promising us happier, healthier and more fulfilled lives. While wellness seems somewhat superficial and nonsensical, it's actually very serious business. The worldwide wellness industry is estimated at $3.7 trillion. Critics are quick to call out the cult of wellness for its lack of scientific rigour and self-care jargon, but having spent my early twenties subsumed on this tribe, I feel they're flawed to evaluate so quickly. I feel there may be a more nuanced reason...
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16 Aug

Now we have entered the age of TikTok face

Now we have entered the age of TikTok face
It wasn’t way back that just about every face online looked the identical. , the Instagram Face with the graceful skin and FaceTuned features. A single, cyborgian look has been the usual for years, dominating social media feeds with its feline eye flick and dissociative pout – the sort that author Jia Tolentino once described as you “coyly but blankly, as if its owner has taken half a Klonopin and is considering asking you for a non-public jet to Coachella”. Well, now it’s getting an upgrade, as we enter the era of TikTok domination.  For today’s it-girls, it’s all about creating their very own unrealistic beauty standards for them to adapt to. “Are you cat pretty, bunny pretty, deer pretty...
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25 Mar

Older faces at Ninamounah’s show discuss age and share

Older faces at Ninamounah’s show discuss age and share
The Amsterdam-based brand just presented its latest show on a various range of models The sweetness industry has come a great distance with reference to its attitudes towards age. While previously brands like Dior has made missteps, hiring 25-year-old Cara Delevingne to front its anti-ageing campaign, more recently the likes of Gucci solid a gaggle of older models for its Memoire d’un odeur fragrance campaign. In fashion, things are even higher, with a slew of older faces like Joan Didion, Patti Smith, and Joni Mitchell fronting campaigns for Céline and Saint Laurent respectively.  Over in Amsterdam, upcoming Dutch fashion label Ninamounah just presented its latest collection that featured a various solid of older and younger models. Entitled Metamorphosis, the gathering featured delicate distressed...
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