Agreement Tag

Getty Images L’Oreal USA has signed an agreement to accumulate Carol’s Daughter, the wonder brand known for its natural hair care products.In a press release released today, L’Oreal USA President and CEO Frederic Roze said the acquisition was a part of an effort to “construct a recent dedicated multi-cultural beauty division.”“Carol’s Daughter possesses an expertise within the multi-cultural consumer segment, a rapidly expanding market that represents a crucial growth in the wonder industry,” said Roze. “This acquisition will…strengthen the corporate’s position on this dynamic market.”Founded out of Lisa Price’s Brooklyn kitchen in 1993, Carol’s Daughter has grown to grow to be the premiere multi-cultural beauty brand, credited with helping pioneer the natural hair movement. The corporate is currently valued at $27...