Bespoke hair care brand Prose is expanding its domain.
Today, the Brooklyn, Latest York-based brand enters skincare with three customizable products — a cleanser, serum and moisturizer — ranging in price from $29 to $64 and available in greater than 15 million AI-powered formula combos.
“We definitely aren't trying to be a category-specific brand. We wish to be that beauty destination where you'll be able to shop for every part you would like in a single place,” said Megan Streeter, adding that the brand’s chief scientific officer, Marie Mignon, spearheaded R&D for the road alongside a team of dermatologists, toxicologists and aestheticians for greater than two years.
“Hair care is a large market, and skincare is even greater;...
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