Just when fashion began to get the hang of selling online, the entire process could possibly be changing again.
ChatGPT may need pushed artificial intelligence to the fore — producing a collective panic attack in highschool English teachers all over the place — but that's just the flowering of generative AI technology, which has been percolating up behind the scenes for years.
Now tech giant Google is applying it to shopping and can shortly begin to check what it calls a Search Generative Experience with a limited group of users through its Search Labs.
Google already has an enormous online shopping business.
It doesn’t attempt to grab the sale the way in which, say, Amazon or Walmart do, but as an alternative focuses on...
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