With 500 million registered players and futuristic immersive effects, Fortnite is catapulting Nike — and potentially other financially robust fashion brands — right into a gateway to innovation.
Having first joined forces in 2019 for a Jordan brand initiative, Fortnite and Nike are actually releasing an Air Max-themed universe, making the sneaker giant one in all the primary brands to make use of the months-old Unreal Editor for Fortnite.
Gamers shall be reminded of the sneaker giant via giant orange Nike shoe boxes emblazoned with the Swoosh logo and Air Max-themed environs. They also can buy the Airie and Maxxed Out Max Outfits within the Fortnite Item Shop and co-branded limited-run T-shirts via Nike’s e-commerce site in North America. All in all,...
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