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9 Nov

Bridging the E-commerce Language Gap: Lily AI’s Revolutionary Approach

by Beautifaire101
Beauty, Featured
When Purva Gupta emigrated to the U.S. from India and did some online shopping here, she found herself surprisingly frustrated. Why was it so hard to seek out the precise form of dress she was searching for? Considering it is likely to be an immigrant problem resulting from a language or cultural barrier, she did some hefty local research to “test her hypothesis.” But after speaking with greater than 1,000 women, she confirmed there was definitely a disconnect between how consumers experienced and perceived products, and the way brands and retailers described such products. This compelled her to create an AI-driven solution that bridges the merchant-consumer gap. WWD caught up with Gupta to debate Lily AI, which she cofounded with chief...
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25 Aug

Lily AI’s Funding, SCAD’s New Dean, Penhaligon’s Royal Scent

by Beautifaire101
Fashion
NEW FUNDING: Lily AI, a product attributes platform that ensures fashion companies and consumers speak the same language, has closed a $25 million Series B round. The round saw the participation of new and returning investors including Canaan Partners, Conductive Ventures, Sorenson Ventures and New Enterprise Associates. The new financial backing is meant to support the California-based start-up’s plans to grow its business further into mid-market retail e-commerce brands; branch out into home and beauty, and expand geographically, with an eye toward the U.K. and Europe. It also plans to offer further applications within the retail stack. Lily AI was created in 2015 by entrepreneurs Sowmiya Chocka Narayanan and Purva Gupta as an AI-empowered app with emotional intelligence for fashion shoppers, with initial...
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