Alára Tag

The museum gift shop is becoming a full-fledged fashion destination for the primary time. Because the “Africa Fashion” exhibit opens on the Brooklyn Museum Friday, Alára, West Africa’s first fashion, luxury and lifestyle concept store, will open as a boutique beside it. The link-up with the museum is the Lagos, Nigeria-based store’s first foray outside of Africa, and founder Reni Folawiyo felt it was time to present the eight-year-old concept shop global reach. “Alára is a celebration of Africa, a celebration of Africans, an education for us in addition to other people on the planet. It represents an elevation of all the pieces that we do,” Folawiyo told WWD. “’Alára’ means the wondrous performer, one which thrills endlessly [in the Yoruba language]. For...