Honest Beauty is expanding in-store at Ulta Beauty, with official rollout starting Sunday.
“The rollout strategy was at all times to launch online initially after which find the suitable retail partners that basically believed in our mission around clean and sustainable practices and go in on constructing this awareness and meeting the necessity of this consumer,” said Jessica Alba, who launched The Honest Company in 2012 in partnership with entrepreneurs Christopher Gavigan, Brian Lee and Sean Kane.
It was in 2015 that Alba unveiled Honest Beauty, expanding from baby and household goods into skin and private care. The road was revamped in 2018, the 12 months the corporate opened an in-house lab, and in 2021 — when The Honest Company went public...
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