Alder Tag

TORONTO — Just who belongs in the good outdoors? Answering that query and redefining what it means for girls of all sizes to be fashionably and functionally “outdoorsy” has been Alder Apparel’s mission because the maker of outside recreation apparel was launched in Toronto in 2020. “From Day One, we felt that this was a fashion conversation well price having,” said Mikayla Wujec, who cofounded the brand with fashion marketer and childhood friend Naomi Blackman. United by their frustration with the outdoor clothing options then available to female consumers, this profession pivot for the fledgling fashion entrepreneurs got here about due to a flash of inspiration Wujec experienced while mountain climbing in Recent Zealand in 2017. “I remember mountain climbing and considering back to...