Alexander Tag

For Alexander Werz, recent brand AWvi is all about beauty from the within out. The skincare meets wellness line, which launches in retail on Nov. 29 and direct-to-consumer in mid-January, includes 4 stock keeping units: the Skin Biotic, $72, an ingestible probiotic; the Gentle Cleanser, $54, a hydrating wash; the Power Serum, $164, a smoothing and plumping treatment, and the Energetic Cream, $144, a wealthy but not greasy moisturizer. Werz, public relations firm Karla Otto’s chief executive officer and partner, said he’s been inspired by a slew of brands during his 30-plus-year profession, but one thing remained consistent: an lively lifestyle. Wellness routines, including skincare and supplementation, became much more vital for Werz during and after the COVID-19 pandemic. Nevertheless,...