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13 Aug

Alix Earle Curates Profit Cosmetics Beauty Bag – WWD

by Beautifaire101
Beauty, Featured
Alix Earle’s go-to “Get Ready With Me” products are hitting shelves in a recent way. The TikTok influencer has partnered with Profit Cosmetics to launch a limited-edition bag of her staple products by the brand, including its cult-favorite Hoola Matte Bronzer, Roller Lash Mascara, 24-HR Brow Setter, a cobranded pair of hair clips and more. Through Sept. 9, consumers can get the bag as a free gift with any Profit purchase exceeding $60 online or in-store at Ulta Beauty. The collaboration marks a primary for Earle, whose beauty product recommendations have long captivated TikTok audiences — and prompted sell-outs in some cases, like with Mielle Organics’ Rosemary Mint Scalp and Hair Strengthening Oil — and who has been harnessing Profit...
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26 Jul

17 Beauty Products TikTok Star Alix Earle Likes to

by Beauty Tips
Beauty, Makeup
In case you've never heard of influencer Alix Earle, allow us to introduce you. Earle is a recent Miami University graduate whose "Get Ready With Me" and "Day within the Life" content has exploded in popularity on everyone's TikTok FYP. Most recently, the social media star took to her page to present her fans what they actually need — a whole summer beauty routine. If you've got been maintaining with Earle, you may know she has some staples in her lineup just like the Drunk Elephant bronzing drops or a white eyeliner, but her warm-weather regimen adds some extra oomph for a natural yet glowy look. Keep scrolling to buy all the pieces in Alix Earles's beauty summer routine at once. MAC...
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13 Jul

Last Probability to Shop Alix Earle’s Amazon Prime Day

by Beautifaire101
Beauty, Featured
Courtesy Should you purchase an independently reviewed services or products through a link on our website, WWD may receive an affiliate commission. Of the billion users on TikTok, few have risen to overnight fame like Alix Earle. And one thing’s of course — Earle makes beauty products fly off shelves. The TikTok star’s Amazon Storefront is filled with beauty products she vouches for, but as always-skeptical editors, we needed to test out a handful to see in the event that they’re well worth the buy during Amazon Prime Day. Earle’s influence on shoppers was made loud and clear when her selfie-style videos including Drunk Elephant’s bronzing drops caused the glow-boosters to sell out last fall. While Drunk Elephant’s drops aren’t an...
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29 Jan

Alix Earle, Jonathan Monroe Amongst Fastest-growing Beauty Influencers of

by Beautifaire101
Beauty, Featured
The rapid evolution of the influencer continues. Data from social media management platform Dash Hudson shows that in 2022, Instagram’s brightest rising stars primarily consisted of already-popular TikTok creators, whose Instagram presences were simply catching as much as the previous. TikTok’s prevailing stripped-down form of content has also crept onto Instagram, as is reflected by Melodie Perez, or @diaryoftroubledskin’s sizable momentum, which was fueled partly by her documentation of her Accutane journey firstly of the 12 months. “Even within the case of Alix Earle, who possibly looks like an O.G. Instagram influencer, she doesn’t act like that — her videos are very authentic, you’re often preparing together with her,” said Kate Archibald, chief marketing officer at Dash Hudson, of the...
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