Sensitive skincare could also be on the point of an upgrade.
Or, to talk more literally, a downgrade, within the sense that allergist and immunologist Dr. Martin Smith has teamed with Unilever alum Annie Meyer to inaugurate a skincare brand comprising products each made with fewer than 14 ingredients.
Launching Monday, Untoxicated consists of a Clean Start Facial Cleanser, retailing for $17.95, and a Lightweight Hydrate Moisturizing Lotion, $24.95, full of ceramides, hyaluronic acid, arginine and glycolipids — and free from 128 common allergens and irritants liable for a majority of reactions in people, said the founders.
“Our name directs attention to what we do; we wish to be the safest sensitive skincare brand available on the market,” said Smith, adding that two...
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