Victoria’s Secret is gearing up within the race to draw consumers this holiday shopping season.
“We’re in for a tricky December throughout across retail and we have to be prepared to sharpen our elbows and fight as hard as we are able to,” Martin Waters, chief executive officer of Victoria’s Secret & Co., told analysts during Thursday morning’s conference call.
Looks from Victoria’s Secret’s holiday campaign. Courtesy Photo
The lingerie and beauty retailer’s game plan includes increased promotions, an expanded assortment, more Stores of the Future and the recent addition of Adore Me to the corporate’s portfolio, all with an emphasis that shoppers can have less money to spend this 12 months.
“We remain mindful of the continued economic headwinds and pressure on our...
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